In That Case: Havruta in Contemporary Art is a large vitrine case dedicated to contemporary art collaborations at The Contemporary Jewish Museum.
As a way to launch the project--before any artists had been able to install work--we created a series of slides filling each panel of glass on the case. The large colored tiles express moments of the Jewish tradition of havruta, a learning pairing of two individuals. Offset between those active descriptions are panels describing the future installation, as well as the group of artists invited to fill the case.
The last panel invites visitors to imagine their own havruta: Who would your havruta partner be? Paper and Sharpies allow for visual and noticeable markings for visitors to share with each other.
Project Mah Jongg
Role: Exhibition designer for San Francisco presentation of traveling exhibition Creative Direction: Abbott Miller, Pentagram
Since the 1920s, the game of mah jongg has ignited the popular imagination with its beautiful tiles, mythical origins, and communal spirit. It is a game more widely known than played or understood, and it is a true cultural hybrid. With roots in China, it made a lasting impression on American audiences and became closely linked with Jewish women beginning in the 1930s. The exhibition explores the fascinating history of the game and its impact on cultural identity, fashion and style. Project Mah Jongg was curated and is circulated by the Museum of Jewish Heritage—A Living Memorial to the Holocaust, New York.
At The Contemporary Jewish Museum, we enhanced the exhibit by adding a contemporary, San Francisco-based artist, Imin Yeh. Outside of introducing a unique title wall, enhancing and replacing wall graphics, and adding a cloth scrim, we also fabricated large-scale mah jongg tiles for the Museum's Yerba Buena Lane window.
Role: Designer and Art Director
This 252-page book is a collection of magic new and old by writer and publisher Richard Kaufman. The book is a journey into the uniqueness and fun that Japanese magicians bring to the craft of prestidigitation.
The hardcover book is wrapped in a full color wrap, and handsomely fitted with a quarter-sized dustjacket.
Inspired by Japanese paper objects--like books, brochures, and tickets--the layout was a deep homage to what it's like to be inside a Japanese bookstore. Colorful and bright: full of too much good, interesting stuff.
Love & Death Productions
Love & Death Productions is a small group of filmmakers in Southern California. After securing some initial financing for a series of future films, the team needed a logo and a branding system quickly as they ramped up staff, production, and their professionalism.
Conceptually, their company name relates to subject matter they find themselves writing and directing. The mark and branding system uses a typographic solution wrapped in a pill—a concise abstraction to derive all the concepts in and between love and death. A pill as an antidote, or poison. A cure, or an addiction.
Connecting mobile photography and a Museum exhibit on street photography: That’s #SFphotohunt.
During the 3 months of The Radical Camera: New York’s Photo League, 1936–1951 I worked on the creative materials for this mobile photography project. The goals: grow interest in the photography exhibit and create new connections and relationships with the mobile photography community.
From the Museum’s website:
Starting in the 1930s, a group of New York photographers called The Photo League, newly equipped with the then cutting-edge 35-mm camera, took to the streets, capturing the people, places, and stories that made their city. With the rise of digital and mobile photography, it has never been easier to make art on the go. As a San Francisco response to the exhibition, The Radical Camera: New York’s Photo League, 1936–1951, the Contemporary Jewish Museum (CJM) invites you to participate in #SFphotohunt, a creative scavenger hunt inspired by these street photography pioneers.
Creative materials included: Wrap on SF Weekly, print ads, postcard, poster, wall exhibit, and graphics for concluding event held at the Museum, a photo “walk.” The design was made to scale and be visible quickly in multiple media platforms. Our promotions had print exposure, but were driven by social media–this explains our use of a hashtag as the name of the project.
Users who participated would post images via Instagram to #SFphotohunt in response to a theme. These images were judged and included on a curated display in the Museum. The projected concluded with a photo walk (a timed photo taking contest) and discussion where nearly 200 people participated and came to the Museum.
Beyond Belief: 100 Years of the Spiritual in Modern Art
Exhibition Website and In-Gallery Kiosks
Role: Art Director and designer for digital media presentation
Beyond Belief is an expansive exhibition exploring the spiritual dimensions of modern art, especially as seen through the lens of Jewish theological concepts. To further explore the forty-eight internationally-known artists, the Museum created an in-depth exhibition website as well as 5 iPad kiosks installed around the gallery.
While the website used multimedia and imagery to expand upon the ideas presented in the exhibition, the in-gallery iPads helped anchor certain themes to the space by asking visitors to appraise their beliefs along their journey through the gallery. Users responded to a prompt and were presented with artists who matched their beliefs—each iPad located near those works of art.
To Build & Be Built: Kibbutz History
Print and Outdoor campaign collateral
An exhibition that explores and celebrates the kibbutz as it starts its second century. To Build & be Built: Kibbutz History focuses on the growth and development of these unique communities which helped create the infrastructure and culture of the State of Israel, and which are now transforming themselves as Israel becomes increasingly urban and capitalistic.
Using photographs that seemed almost too youthful and happy, contrasting with a bright pallete, this campaign marks the first use of Forza, a new leading typeface for the Contemporary Jewish Museum.
Jewish Life in the Bay Area Then and Now
The lobby of the Contemporary Jewish Museum is a striking junction of new and old: the historic 1906 former PG&E substation is intersected by the striking angles of Daniel Libeskind's 2008 architectural intervention.
At the direction of the Museum's new director, a series of banners were created to instill some color and life into the lobby. Mimicking the contrasts of new and old, the cloth hanging banners explore art, entrepreneurship, and activism in the Bay Area with a focus on Jewish life.