In That Case: Havruta in Contemporary Art is a large vitrine case dedicated to contemporary art collaborations at The Contemporary Jewish Museum.
As a way to launch the project--before any artists had been able to install work--we created a series of slides filling each panel of glass on the case. The large colored tiles express moments of the Jewish tradition of havruta, a learning pairing of two individuals. Offset between those active descriptions are panels describing the future installation, as well as the group of artists invited to fill the case.
The last panel invites visitors to imagine their own havruta: Who would your havruta partner be? Paper and Sharpies allow for visual and noticeable markings for visitors to share with each other.
Museum Education Program Guide
This yearly booklet for teachers and educators gives a long look at upcoming programs at The Contemporary Jewish Museum. Incorporating a refreshed brand identity, this piece was redesigned to be more fresh, open, and playful.
An astrobright paper insert is stapled at the fold with a membership offer.
Project Mah Jongg
Role: Exhibition designer for San Francisco presentation of traveling exhibition Creative Direction: Abbott Miller, Pentagram
Since the 1920s, the game of mah jongg has ignited the popular imagination with its beautiful tiles, mythical origins, and communal spirit. It is a game more widely known than played or understood, and it is a true cultural hybrid. With roots in China, it made a lasting impression on American audiences and became closely linked with Jewish women beginning in the 1930s. The exhibition explores the fascinating history of the game and its impact on cultural identity, fashion and style. Project Mah Jongg was curated and is circulated by the Museum of Jewish Heritage—A Living Memorial to the Holocaust, New York.
At The Contemporary Jewish Museum, we enhanced the exhibit by adding a contemporary, San Francisco-based artist, Imin Yeh. Outside of introducing a unique title wall, enhancing and replacing wall graphics, and adding a cloth scrim, we also fabricated large-scale mah jongg tiles for the Museum's Yerba Buena Lane window.
Redesigned CJM Program Guide
Role: Art Director and Designer
As part of a longer campaign to refresh the brand of San Francisco's Contemporary Jewish Museum, I completely redesigned the quarterly museum magazine.
The new design reflects the energy, depth, and contemporary feel the museum was after. The new program guide utilizes a modular template and grid to reduce production time and add more rigorous structure to a lot of text. 6-color process is used to further a new swatch system for the museum, and the selection of two institutional typefaces to represent and re-position the museum's commitment to contempoary art and design.
Hardly Strictly Warren Hellman Exhibition
Role: Exhibition Designer and Art Director
To commemorate the life of Warren Hellman (1934-2011) an investment banker, philanthropist, musician, and music enthusiast who believed in the importance of community arts, The Contemporary Jewish Museum put together a multimedia exhibition. Among a host of business and philanthropic accomplishments, Hellman may now be best recognized for the Hardly Strictly Bluegrass Festival (HSB), which he founded in 2001.
The design of the show, which is also a rental space and must be removed, the cases and kiosks were designed as "road-boxes" to instill the feeling of a temporary festival like HSB.
Four iPad listening stations were custom designed to play over 1,000 unreleased tracks from HSB performers. Also, a newprint takeaway is available with upcoming events and song lyrics by Hellman's band, The Wronglers.
Role: Art Director
Recent invitations from exhibitions at The Contemporary Jewish Museum:
Arnold Newman: Masterclass (2014) Hardly Strictly Warren Hellman (2014) Project Mah Jongg (2014)
Role: Designer and Art Director
This 252-page book is a collection of magic new and old by writer and publisher Richard Kaufman. The book is a journey into the uniqueness and fun that Japanese magicians bring to the craft of prestidigitation.
The hardcover book is wrapped in a full color wrap, and handsomely fitted with a quarter-sized dustjacket.
Inspired by Japanese paper objects--like books, brochures, and tickets--the layout was a deep homage to what it's like to be inside a Japanese bookstore. Colorful and bright: full of too much good, interesting stuff.
Love & Death Productions
Love & Death Productions is a small group of filmmakers in Southern California. After securing some initial financing for a series of future films, the team needed a logo and a branding system quickly as they ramped up staff, production, and their professionalism.
Conceptually, their company name relates to subject matter they find themselves writing and directing. The mark and branding system uses a typographic solution wrapped in a pill—a concise abstraction to derive all the concepts in and between love and death. A pill as an antidote, or poison. A cure, or an addiction.
Beyond Belief: 100 Years of the Spiritual in Modern Art
Exhibition Website and In-Gallery Kiosks
Role: Art Director and designer for digital media presentation
Beyond Belief is an expansive exhibition exploring the spiritual dimensions of modern art, especially as seen through the lens of Jewish theological concepts. To further explore the forty-eight internationally-known artists, the Museum created an in-depth exhibition website as well as 5 iPad kiosks installed around the gallery.
While the website used multimedia and imagery to expand upon the ideas presented in the exhibition, the in-gallery iPads helped anchor certain themes to the space by asking visitors to appraise their beliefs along their journey through the gallery. Users responded to a prompt and were presented with artists who matched their beliefs—each iPad located near those works of art.