Brad J. Aldridge is a designer and art director in San Francisco, CA
CJM_InThatCase_2014-1.jpg

In That Case: Temporary Exhibition

Role: Designer and Art Director

In That Case: Havruta in Contemporary Art is a large vitrine case dedicated to contemporary art collaborations at The Contemporary Jewish Museum.

As a way to launch the project--before any artists had been able to install work--we created a series of slides filling each panel of glass on the case.  The large colored tiles express moments of the Jewish tradition of havruta, a learning pairing of two individuals.  Offset between those active descriptions are panels describing the future installation, as well as the group of artists invited to fill the case.

The last panel invites visitors to imagine their own havruta: Who would your havruta partner be?  Paper and Sharpies allow for visual and noticeable markings for visitors to share with each other.

CJM_InThatCase_2014-2.jpg
CJM_InThatCase_2014-1.jpg
CJM_InThatCase_2014-5.jpg
CJM_InThatCase_2014-4.jpg
CJM_InThatCase_2014-3.jpg
card_01.jpg