Brad J. Aldridge is a designer and art director in San Francisco, CA
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CJM Program Guide Redesign

Role: Art Director and Designer

As part of a longer campaign to refresh the brand of San Francisco's Contemporary Jewish Museum, I completely redesigned the quarterly museum magazine.

The new design reflects the energy, depth, and contemporary feel the museum was after.  The new program guide utilizes a modular template and grid to reduce production time and add more rigorous structure to a lot of text.  6-color process is used to further a new swatch system for the museum, and the selection of two institutional typefaces to represent and re-position the museum's commitment to contempoary art and design. 

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