Brad J. Aldridge is a designer and art director in San Francisco, CA
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Contemporary Jewish Museum Digital Surfaces

Role: Design, Design Strategy, and Art Direction

As The Contemporary Jewish Museum moves forward in "making the Jewish experience relevant for the 21st Century," an updated and more dynamic visual identity was needed—especially for digital components like the museum's website.

For updating the museum's Pentagram-designed logo and branding system, the nuts and bolts were enhanced to reflect the new and more diverse vision for the institution's future.  A new color palette was selected.  New typography and a comprehensive style guide were issued for greater consistency across all the museum's platforms.

Showcased here are high fidelity prototypes using the new branding system in mobile environments: iPhone and iPad views of the museum's website.

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 Refreshing a Museum's web experience to reflect its forward-thinking mission.

Refreshing a Museum's web experience to reflect its forward-thinking mission.

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