Brad J. Aldridge is a designer and art director in San Francisco, CA
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Hardly Strictly Warren Hellman Exhibition Design

Role:  Exhibition Designer and Art Director

To commemorate the life of Warren Hellman (1934-2011) an investment banker, philanthropist, musician, and music enthusiast who believed in the importance of community arts, The Contemporary Jewish Museum put together a multimedia exhibition. Among a host of business and philanthropic accomplishments, Hellman may now be best recognized for the Hardly Strictly Bluegrass Festival (HSB), which he founded in 2001.

The design of the show, which is also a rental space and must be removed, the cases and kiosks were designed as "road-boxes" to instill the feeling of a temporary festival like HSB. 

Four iPad listening stations were custom designed to play over 1,000 unreleased tracks from HSB performers.  Also, a newprint takeaway is available with upcoming events and song lyrics by Hellman's band, The Wronglers.

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