Brad J. Aldridge is a designer and art director in San Francisco, CA
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LMC

Role: Principal Designer, Design Strategy, and Art Direction
Creative Director: Trevor Hubbard
Illustration: Kyle Harrison
Copywriting and Strategy: Ben McNutt, Sara Alterman

LMC was (and still is) growing fast and they wanted to look as big as they aimed to be with a brand that was independent of their parent company, Lennar. My team at Butchershop gave LMC a fresh, fun brand that set them apart from not only their competitors, but their parent company, Lennar, as well. The brand focused on all the amazing reasons to rent a home instead of buying one — and let’s be honest, there’s a lot.

Their new brand allowed them to develop a strong relationship with their investors, potential residents, and potential employees.

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