Brad J. Aldridge — Designer and Creative Director in San Francisco

Project Mah Jongg Exhibition Design

Role: Exhibition designer for
San Francisco presentation of traveling exhibition
Creative Direction: Abbott Miller, Pentagram

Since the 1920s, the game of mah jongg has ignited the popular imagination with its beautiful tiles, mythical origins, and communal spirit. It is a game more widely known than played or understood, and it is a true cultural hybrid. With roots in China, it made a lasting impression on American audiences and became closely linked with Jewish women beginning in the 1930s. The exhibition explores the fascinating history of the game and its impact on cultural identity, fashion and style. Project Mah Jongg was curated and is circulated by the Museum of Jewish Heritage—A Living Memorial to the Holocaust, New York. 

At The Contemporary Jewish Museum, we enhanced the exhibit by adding a contemporary, San Francisco-based artist, Imin Yeh.  Outside of introducing a unique title wall, enhancing and replacing wall graphics, and adding a cloth scrim, we also fabricated large-scale mah jongg tiles for the Museum's Yerba Buena Lane window.

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