The Library of Particular Significance: Exhibition and Brand
Role: Exhibition and Brand Design and Art Direction. Creative Direction by Josh Greene.
The Library of Particular Significance is an installation by San Francisco artist Josh Greene. Opening in April 2015, the project is a working library inside an art gallery.
The mark consists of a 4-square grid that can be assembled for each use instance, it is made up of 12 possible tiles—or "Particulars." The logo can be remade into about 20,000 combinations, alluding to the possibilities the yet-to-be-installed library will yield.
The tiles and typography draw from 1970s Penguin book covers and type face usage. The symbols deconstruct the physicality of books and the manufacturing process involved in printing, while also drawing upon op-art and cartographic sources.
The branding extends to the physical exhibition space as well. Designed with the artist, the carpeted space creates a comforting space for visitors to sit and read. Custom made bookcases, pillows, and kiosk.