I led the creative direction for Meta's Wearable Design System — the visual language behind the Meta Ray-Ban Display, the first mass-market smart glasses with a built-in display. I defined the typography, iconography, color, layout, and motion language, built uniquely for the glasses’ waveguide display. Working across Meta AI, Instagram, and WhatsApp, I advised teams and held the line on cohesion, keeping the experience feeling like one product through launch. It debuted to critical acclaim, named a TIME Best Invention of 2025.
