archive & extracurricular The Contemporary Jewish Museum Creative Team Lead 2012–2015
I established the Design Team at the Contemporary Jewish Museum, hiring their first full-time designers and centralizing their work in-house, replacing a mixture of agencies and freelancers hired by individual staff members. My efforts aligned creative across all of the Museum’s teams and brought cohesion to brand and visitor-experience. I expanded upon Pentagram’s wordmark for a brand refresh, built a mobile website and exhibit microsites, designed exhibition graphics and show architecture, produced development/donor ephemera, ads and marketing, and creatively led publications. I led digital interactive experiences within the gallery, a first for the Museum.
